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MA in Professional Communication Organization Communication Challenge

January 4, 2018
Dr. Jennifer Walinga

Every June and November, our MA in Professional Communication (MAPC) teams are busy tackling the ‘live case’ organizational communication challenges. Just this past Fall '17, we served three social-profit organizations: Power to Be, Community Social Planning Council, and Special Olympics BC. The teams conducted organizational cultural audits, theoretically grounded analyses of the challenges, then generated a research proposal and communications plan, and finally crafted a professional presentation for the clients – all in the span of 3 weeks!

One team created the #SOAmazing hashtag created for Special Olympics BC which was immediately implemented across social media; another team was able to create a video for Power to Be that the organization immediately put into action. The video features one of our MAPC (Fall 2017) students, D’Arcy, and her son Nathan, who just happens to be Power to Be adventurer!

A special thanks to Barb Collumbin, MAPC alumna and an Associate Faculty member of the School of Communication and Culture, for reaching out across our alumni and community networks and garnering a selection of live case challenges for each of the two MAPC intakes. These brilliant grad student teams have now helped over 30 private and social profit organizations: Communication Challenge

The School of Communication and Culture uses the ‘live case’ approach in our Graduate Certificate in Professional Communication Management and our MA in Intercultural and International Communication (MAIIC) degree as well as many of our graduate and undergraduate courses (crisis communication, global communications, communication for development, public relations) because we believe that the live case offer students the most relevant and realistic opportunity to apply their newly acquired theory, methods, and practice. We also believe in serving our alumni by offering to tackle ‘live case’ organizational challenges in their organizations. We link these organizations to scholar practitioner faculty, our BA Professional Communication practicum students, our MAIIC intern students, and our BA and MA research students for follow up implementation of the recommendations. 

There are many ways to partner with the School of Communication and Culture! If you, or someone in your network, are interested in participating in our Organizational Communication Live Case Challenge, please contact MAPC Program Head Dr. Jennifer Walinga or Organizational Communication Challenge Coordinator Barbara Collombin for more information.