An extremophile is an organism that can survive extreme conditions such as hot and cold. That’s what organizations must become to deal with the extreme crisis created by moral outrage says Dr. Tim Coombs.

The presentation looks at the types of crises that are beyond what we know about crisis communication and response strategies, the role of moral outrage and new considerations these extreme crises create for crisis communicators.

Coombs is a professor in the Department of Communication at Texas A&M University where he researches crisis communication. He has authored two books in crisis communication, Ongoing Crisis Communication and Code Red in the Boardroom. He is also co-editor of the Handbook of Crisis Communication, the forthcoming Reputation Challenges in Sport: Theory and Practice and numerous book chapters on the topic.