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Posted February 20, 2019 by Jenn Maxwell
Dr. Tim Coombs - Transmedia Storytelling

Strategic communication faces many challenges as digital worlds alter the way organizations and stakeholders communicate with one another. In transmedia storytelling, each voice tells a story that adds uniquely to a larger story arc called the storyworld — the thread used to connect the various voices and creates consistency between the stories.

Dr. Timothy Coombs presents the basics of transmedia storytelling, how it can be applied to strategic communication, and two cases that show the potential value of adopting a transmedia storytelling approach.

Posted February 11, 2019 by Heather Burke

My experience in the Master of Arts in Professional Communications program was pretty amazing.

Posted February 5, 2019 by Lisa Weighton
Mayor Michelle Staples

It may have been a housing rally or maybe it was an environmental demonstration. Michelle Staples can no longer remember what kind of protest she attended that day in 2012. But the now mayor of Duncan clearly remembers the epiphany it sparked—one that would map out her future career in local politics.

"How do we actually move forward if we’re always in opposition?" thought Staples, whose community activism dates back to the 1980s when she attended her first protest, an anti-nuclear war demonstration, with her father.

Posted January 29, 2019 by Barbara Collombin
MAPC Students Rise to the Challenge

How do we attract high yield social media influencers to our platform?

How do we communicate the valuable work we do to the public and engage our employees who work in regionally based offices across BC?

How do we create key messages to different stakeholders for our non-profit?

Posted January 25, 2019 by Zhenyi Li

Last December, I visited New York City as a tourist. My visit to the American Museum of Natural History wasn’t pleasant but still exciting for two reasons: (1) I bought those ideas before the museum presents to me, and (2) I dislike those ideas because Donna Haraway convinced me.