I’m calling on Canada to take the lead on Good, Safe, Clean and True sport. Canada is best positioned, as a world moral leader (albeit shaky of late), to take the lead on good sport. Winning can only come with integrity. It’s the Canadian Way. As a professor and researcher in communication, I believe that leadership is communication and communication is crucial to leading change in the area of safe and good sport.
As part of 'Communication Matters', a quarterly series hosted by the School of Communication and Culture, we were pleased to invite Sheridan McVean to speak to our BA in Professional Communication students about starting and growing a professional communication consulting company.