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Posted September 27, 2019 by Geo Takach
Greta Thunberg, Hamburg Rally, Climate Change, Communication

Image credit - Klimastreik_19-03-01_0177, Hamburg, 1 March 2019, © campact 2019, Creative Commons Licence (CC BY-NC 2.0)

Posted July 22, 2019 by Glendora Scarfone
Dominika Zapolnik, MAPC

Current Master of Arts in Professional Communication student and Communication Manager for New Path Youth and Family Services, Dominika Zapolnik, writes about the vision that guides their work - Supportive Communities and Better Futures.

Posted July 5, 2019 by Jennifer Walinga

I’m calling on Canada to take the lead on Good, Safe, Clean and True sport. Canada is best positioned, as a world moral leader (albeit shaky of late), to take the lead on good sport. Winning can only come with integrity. It’s the Canadian Way.

Posted February 20, 2019 by Jenn Maxwell
Dr. Tim Coombs - Transmedia Storytelling

Strategic communication faces many challenges as digital worlds alter the way organizations and stakeholders communicate with one another. In transmedia storytelling, each voice tells a story that adds uniquely to a larger story arc called the storyworld — the thread used to connect the various voices and creates consistency between the stories.

Dr. Timothy Coombs presents the basics of transmedia storytelling, how it can be applied to strategic communication, and two cases that show the potential value of adopting a transmedia storytelling approach.